About Mithila Jalpaan
A culturally inspired food venture dedicated to preserving the warmth and richness of Mithila's food traditions — presented with the care, quality, and polish of a modern brand.
Rooted in culture, built for today
Mithila Jalpaan is a culturally inspired food venture dedicated to preserving the warmth and richness of Mithila's food traditions.
We were built on a simple belief: regional food can be both authentic and commercially strong when it is presented with care, quality, and a genuinely modern experience. Too often the flavors that shaped our celebrations are left on the margins — made only at home, rarely available, and never given the presentation they deserve. We set out to change that.
Our journey begins with Khajuri, our signature crisp, mildly sweet festival snack, handcrafted from simple, honest ingredients. It is the heart of everything we make and the foundation of a brand built to last.
From this single product, we are building toward a broader portfolio of traditional treats, seasonal specials, and festive gift packs — each one carrying the same commitment to authentic taste, reliable quality, and premium presentation.
Tradition, refined
Heritage meets modern presentation
Honoring where the flavor comes from
Every recipe we make is anchored in the food heritage of the Mithila region — the tastes, techniques, and rituals that have defined celebration for generations.
We treat that inheritance with respect. Ingredients are carefully sourced, batches are handcrafted, and nothing is rushed. But heritage alone is not enough for a modern customer — so we pair it with clean, premium presentation worthy of gifting and everyday enjoyment alike.
Mission & vision
A clear sense of why we exist today — and where we intend to take Mithila Jalpaan tomorrow.
Our Mission
To produce and present traditional food products in a way that respects culture, ensures quality, and creates lasting value for our customers — building a trusted brand that bridges heritage and modern food business practice.
Our Vision
To make Mithila Jalpaan a respected regional food brand recognized for authentic taste, cultural branding, and reliable quality — expanding beyond packaged goods into experiential food formats such as restaurants, food trucks, and mobile food buses.
The values behind every batch
Authentic Flavor
Recipes true to their roots — the taste families have trusted for generations.
Cultural Pride
Every product celebrates the heritage and artistry of the Mithila region.
Quality Ingredients
Carefully sourced flour, ghee and sugar — nothing you would not use at home.
Fresh Preparation
Made in small, handcrafted batches so freshness is never compromised.
Trusted Presentation
Clean, premium packaging worthy of gifting and everyday enjoyment.
Modern Appeal
Regional identity presented with the polish of a contemporary food brand.
Part of PATHAK & SON'S
Mithila Jalpaan is a food venture under PATHAK & SON'S, a Nepal-based family group. That backing gives our brand the trust, stability, and long-term vision of an established parent company.
It means we can invest patiently in quality, sourcing, and presentation — and build a regional food brand that is here to grow, not just to launch. The values of the parent group and the heritage of our recipes point in the same direction: dependable quality and genuine care for every customer.
Visit PATHAK & SON'S
PATHAK & SON'S
Our parent company
Taste the tradition for yourself
From our signature Khajuri to festive gift packs — bring home the flavors that have defined celebration for generations.